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Business Development Intelligence For Accountancy Practices

Your rivals' client list, reconstructed from public filings. 

Catchment Intelligence shows company's in your territory and the accountancy firm that acts for it. One practice holds the licence per area, so the view that arms you is shut to every competitor on your patch.

Go after your rivals' clients

The Problem

You know there are businesses three streets away that should be yours. You cannot see which ones, who acts for them, or when they come into play. Growth runs on referrals and luck, topped up with bought lists that are stale before they land. Meanwhile the firm down the road is buying up practices, and every deal it does quietly hands it clients that were never yours to begin with. 

The Market is Moving

The market is being bought up around you. The ICAEW's 'Evolution of Mid-Tier Accountancy Firms 2025' report found that a clear majority of mid-tier firms have already completed at least one acquisition, with around a quarter now private equity backed and most expecting to keep buying. Every one of those deals orphans clients and changes who acts for whom in your area. The practices that grow through this are the ones who can see it happening

What Catchment Intelligence does

Catchment Intelligence reads the public accounts, ownership and officer filings that every UK company lodges at Companies House, and attributes each trading company in your chosen territory to the accountancy firm that acts for it. It sorts your local market into two lists. The conquest list is companies already served by a named rival firm. The greenfield list is companies filing their own accounts with no apparent adviser, ready for a first relationship or an upgrade. You filter by sector, company size and the firm that holds the work, then send chosen targets straight into outreach. Every attribution carries a confidence rating and is shown as a signal to validate before you approach, never as a confirmed fact.

What changes for you

You stop guessing. You hand a partner ten named companies in their own sector, each one currently served by a firm you compete with, and a clear reason to make the call. You see acquired practices while their clients are still in play, weeks after the deal shows up in the filings and well before the rivals reach them. And because the territory is licensed to you alone, the competitors you are taking clients from cannot buy the same view of you.

In practice

Consider what happens when a respected local firm is sold to a national consolidator. The deal completes, the brass plate changes, and a few hundred local businesses find their trusted adviser absorbed into something larger and less familiar. Many of them start to look around, quietly, without telling anyone. Under the old way of working you would hear about it months later if at all, usually once a client had already moved somewhere else. With Catchment Intelligence the change of ownership surfaces in the filings within weeks of the event, well ahead of the next set of annual accounts. You see the firm that has been acquired, the clients now attached to it, and which of them sit in the sectors and size brackets your practice is built to serve. You make the approach while the door is still open, with a list your partners will actually work rather than a spreadsheet they ignore. The same exclusivity that lets you do this is what stops the firm two towns over doing it to you. 

What you get 

Conquest view, partner ready

Ten named companies in a partner's own sector, each one served by a named rival, with an angle to open the conversation. A list they will work, not a bought list they bin. 

Greenfield view

Trading companies filing their own accounts with no apparent adviser. First-relationship and upgrade targets your rivals are not even looking at.

Territory exclusivity

One practice holds the licence per area. The view that arms you is shut to every local rival, so your growth plan stays invisible to the firms you are taking clients from.

Outreach that protects your name

Approved targets flow into LeadVantage, our multichannel engagement platform, as restrained, relationship-led campaigns written in your own voice. Nothing sends without your sign off.

Orphaned client alerts

When a local practice is acquired or merged, its clients appear while they are still in play, weeks ahead of the annual accounts and ahead of the competition.

Confidence on every signal

A three tier rating on each attribution, with a standing instruction to validate before any approach. You always know how firm a signal is. 

Lawful and compliance aware

Built entirely on public Companies House data. It gives you intelligence to inform your business development, not advice, and complements the work your firm already does. 

See it built on your own territory 

Tell us the postcodes you want to own. 

We will show you the rival-served clients and the self-filers sitting inside them, live, on a call.

Catchment Intelligence

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